Hallmark Channel’s original primetime series, Good Witch, continues to soar on Saturday nights with the 3rdepisode premiere garnering a 2.3 HH rating and 2.4 million total viewers, according to Live+3 data. The March 14th premiere also catapulted the network to rank #1 in ratings and delivery among HHs and total viewers*. After three weeks on air, Good Witch has elevated Hallmark Channel to be the highest-rated and most-watched cable network in the Saturday 8 p.m. time period and has reached nearly 8.8 million unduplicated viewers, according to Live+3 data.
“This weekend’s stand-out performance – partnered with the overwhelming response to Good Witch – makes it abundantly clear that viewers cannot get enough of Hallmark Channel’s unique brand of original scripted series,” said Michelle Vicary, executive vice president, programming & network publicity, Crown Media Family Networks. “With the season in full swing, we look forward to unveiling more of Cassie Nightingale’s journey and producing even more original content that can be enjoyed with the entire family.”
Good Witch follows the adventures of Cassie Nightingale (Catherine Bell), Middleton’s favorite enchantress, and her teenage daughter Grace (Bailee Madison), who shares her mom’s special intuition. When New York transplants, Dr. Sam Radford (James Denton) and his son move in next door to the Grey House, they are immediately spellbound by the mother-daughter duo. But it quickly becomes apparent that Sam and Cassie may not see eye to eye. With her signature charm, Cassie attempts to bring everyone together, ensuring all of Middleton is in for change, big surprises and, of course, a little bit of magic.